On October 26, 2011, GQ hosted the 4th annual Gentlemen's Ball, a private fundraising event to benefit the charities supported by GQ's The Gentlemen's Fund. The Gentlemen's Fund ambassadors – Ashton Kutcher, Jason Sudeikis, and Josh Lucas – were all in attendance at the Edison Ballroom in NYC alongside sponsors Nautica and Land Rover.

The evening raised more than $355,000 for The American Red Cross, Oceana, and DNA. The event included a cocktail reception featuring Gentleman Jack signature cocktails, seated dinner, awards ceremony, and a live performance by The Roots.

MSNBC's Willie Geist presented Jake Wood as the winner of the Better Men Better World Search. Presenting sponsor Movado gifted all five finalists with a new timepiece.